Your designs, videos, images, fonts and colours make up a huge part of your brand. But content is what makes people take action.
Content marketing is the impression that lasts. Telling the story of your brand is what builds loyalty and your audience, building a relationship is what creates trust, and reliability in your brand converts to sales.
Creating a sustainable content creation process will elevate your business and build your expert status.
The Process
Assessment + Strategy
Before you start creating content, you need to know why you are creating content. This is where we workshop with clients into the inner-workings of their business, identifying all areas that could benefit from content creation. Once you have list of each category or area in your business that could benefit from content creation, brainstorm every bit of content that could be created to reach your goals.
Plan
We then move forward and create a Marketing Plan and Content Plan for posting as much or as little as we need to. We conceptualize artwork, videos, copy, story boarding and create a plan and timeline for each project. We decide which strategy is best for each goal and each social platform. We brainstorm ideas and themes with your marketing team.
Create
Whether it’s a blog post, an infographic, a video or something else, we help you come up with attention-grabbing content for your brand. We help you make it click-worthy and searchable and this sets the stage for content virality. Our experience in graphic and web design, video and photo and scoail media marketing give us an advantage. We plan a day or two to shoot all the content at once, saving you time out of your business - where we know you have more important things to do!
Post + Schedule
Business Owners always have an excuse for a poor marketing strategy and content creation plan. "I don't have time" and "I don't know what to post" are both on the top of the list. Creating all this content at once means that it can all be scheduled, giving you freedom in your business. Let's create an ad strategy to help you reach your goals! You can also add supplementary content as you go!
Review
Learn from your successes and your mistakes. Each piece of content you create is part of the who process. Through proper monitoring and measurement of its performance, we will be able to tell what works for you and your brand and change, alter or keep the content, depending on how it is performing.
Reuse + Repurpose
Content creation and your marketing strategy is a marathon, not a sprint. Success requires focus, resources, and commitment for the long haul. The idea is to base it on the core content you need to improve your business and then repurpose the content so you get the biggest returns on your efforts.
Ready to get started?
Tell us about your business and brand!
