Project Type: Television Commercial Production
Client: Rossi Boots · Driza-Bone · S. Kidman & Co.
Services: TVC Production · Cinematography · Drone & Aerial · Post-Production · Classification & Submission
Location: Multiple Locations · Australia
Project Overview
From Bush to Ballroom. TDM produced a national television campaign for Rossi Boots — one of Australia’s most enduring workwear footwear brands — in partnership with Driza-Bone and S. Kidman & Co., Australia’s largest private landholder.
Set to Bruce Rowland’s iconic score from The Man from Snowy River, the campaign captures and celebrates the everyday journey of Rossi Boots — from rugged outdoor work through to refined urban life — reinforcing the brand’s status as a genuine Australian cultural staple.
About the Client
Rossi Boots is one of Australia’s most enduring footwear brands, built on decades of workwear heritage and trusted by generations of Australians across agriculture, industry, and everyday life. Known for their durability, comfort, and distinctly Australian character, Rossi Boots have been a fixture from the paddock to the pub for over 130 years. The campaign was produced in partnership with Driza-Bone and S. Kidman & Co., Australia’s largest private landholder and a natural home for the Australian bush narrative at the heart of both brands.
Production Scope
- Full TVC production across 6 base locations over 5 days
- 1x DOP, 2x Cinematographer, 1x Drone Pilot, 1x Grip/Assist, 2x Talent
- 3,000GB of footage captured across the production
- Temperature range from -2.9°C to 25.9°C across locations
- 5 airports, approximately 12,800km of crew travel, 120kg of equipment
- Post-production including edit, grade, and ACMA classification and submission
- Delivery of three broadcast-ready commercials
30 Sec | Television Commercial — Rossi Boots
30 Sec | Television Commercial — Driza-Bone
60 Sec | Television Commercial — Rossi Boots & Driza-Bone
Outcome
Three broadcast-ready television commercials — a 30-second Rossi Boots cut, a 30-second Driza-Bone cut, and a 60-second combined campaign — delivered through full post-production, graded, and submitted for ACMA classification. The campaign honours Rossi Boots’ long Australian history while positioning the brand confidently for a national television audience.
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