Project Type: Television Commercial Production
Client: Rossi Boots · Driza-Bone · S. Kidman & Co.
Services: TVC Production · Cinematography · Drone & Aerial · Post-Production · Classification & Submission
Location: Multiple Locations · Australia
Project Overview
From Bush to Ballroom. TDM produced a national television campaign for two of Australia’s most iconic heritage brands — Rossi Boots and Driza-Bone — in partnership with S. Kidman & Co., Australia’s largest private landholder.
Set to Bruce Rowland’s iconic score from The Man from Snowy River, the campaign captured and celebrated the enduring appeal of both brands — showcasing how Rossi Boots and Driza-Bone effortlessly bridge the gap between their rugged outdoor origins and refined urban settings. The result is a campaign that reinforces their status as genuine Australian cultural staples.
About the Clients
Rossi Boots is one of Australia’s most enduring footwear brands, built on decades of workwear heritage and trusted by generations of Australians across agriculture, industry, and everyday life. Driza-Bone is the iconic Australian oilskin outerwear brand, synonymous with the bush, the stockman, and Australian outdoor culture since 1898. S. Kidman & Co. is Australia’s largest private landholder, operating pastoral stations across the country — the perfect backdrop for a campaign rooted in Australian land and identity.
Production Scope
- Full TVC production across 6 base locations over 5 days
- 1x DOP, 2x Cinematographer, 1x Drone Pilot, 1x Grip/Assist, 2x Talent
- 3,000GB of footage captured across the production
- Temperature range from -2.9°C to 25.9°C across locations
- 5 airports, approximately 12,800km of crew travel, 120kg of equipment
- Post-production including edit, grade, and ACMA classification and submission
- Delivery of three broadcast-ready commercials: 60 sec combined, 30 sec Rossi Boots, 30 sec Driza-Bone
60 Sec | Television Commercial — Rossi Boots & Driza-Bone
30 Sec | Television Commercial — Rossi Boots
30 Sec | Television Commercial — Driza-Bone
Outcome
Three broadcast-ready television commercials — a 60-second combined campaign and individual 30-second edits for each brand — delivered through post-production, graded, and submitted through ACMA classification. The campaign brings together two of Australia’s most loved heritage brands in a production that honours their history while positioning them for a contemporary national audience.
For TDM, this project represents the full scope of what we do: concept-to-delivery TVC production across multiple locations, climates, and days — with the logistical complexity and creative demands that a national broadcast campaign requires.
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