Project Type: Full Media Asset Update
Client: Armfleece Earthmoving
Services: Brand Videography · Commercial Photography · Drone & Aerial · Content Creation
Location: Emerald · Central Queensland · Australia
Project Overview
Armfleece Earthmoving engaged TDM to deliver a complete media asset update — a ground-up refresh of their visual content library to support a website redesign and ongoing marketing activity. The scope covered everything from a brand showcase video through to a full photography library update, giving the business a cohesive, professional asset suite ready for immediate deployment.
Based near Emerald in Central Queensland, Armfleece is a family-owned dry hire business with over 30 years in the industry — operating heavy earthmoving machinery for Queensland’s mining and rural sectors. The existing media hadn’t kept pace with the scale and professionalism of the operation. TDM was brought in to change that.
About the Client
Armfleece Earthmoving is a progressive dry hire company based at ‘Killara’ on Foley Road, approximately 25km from Emerald in Central Queensland. Founded in the early 1990s by Barry and Sue, the business started with a single D10N dozer hired at Gregory Mine and has grown into a trusted supplier of dozers and heavy earthmoving equipment to Queensland’s mining and agricultural industries. ISO certified to AS/NZS ISO 9001–2016 and AS/NZS 4801–2001, Armfleece is family operated, Australian owned, and built on a reputation for reliable equipment and experienced, qualified people.
Production Scope
- Brand showcase video — a promotional production highlighting Armfleece’s core services, equipment fleet, and team
- Full machinery photography library — detailed coverage of the heavy equipment fleet for marketing and web use
- Staff portraits and team photography
- Action and on-site shots capturing machinery at work in real operating conditions
- Drone and aerial photography across the property and equipment yard
- All assets delivered in high resolution, low resolution, and web-optimised formats — ready for immediate use across website, print, and digital marketing
Brand Showcase Video
Photo Gallery
Outcome
Armfleece now has a complete, professional media library — built to serve their website redesign, sales collateral, and social media presence for years ahead. Every asset was delivered in three resolution formats, removing the friction between production and deployment across every platform they operate on.
For TDM, this project is a strong example of what a full media asset update looks like in practice: a single, coordinated production that replaces piecemeal content with a library that actually reflects the scale and quality of the business behind it.
🔗 Explore more: