Project Type: Brand & Marketing Content Production
Client: ARW Homes
Services: Brand Photography · Videography · TVC Production · Content Creation · Multi-format Social Media Reels
Location: Mackay · Queensland · Australia
Project Overview
ARW Homes Mackay engaged TDM to produce a complete media asset suite to support their brand refresh — a full-production engagement covering photography, videography, television commercials, and social media content across their operation.
The brief covered the full spectrum of a modern brand content update: completed home interiors and exteriors, lifestyle and on-site photography, team portraits, three broadcast-ready TVCs submitted to and classified for the WIN Network, and a library of social media reels delivered in every format their digital channels required.
As a Hotondo Homes franchise holder and multi-award-winning local builder, ARW Homes needed media that reflected both the quality of their builds and the warmth of a family-owned business. The content had to work equally hard on national television, their website, social media, and in-person at their display home.
About the Client
ARW Homes are award-winning home builders based in Mackay, Queensland, with over 20 years of local building experience. Led by Anthony and Lynelle Wolff, the family-owned business builds everything from compact first homes through to fully custom luxury builds — offering fixed-price contracts, personalised designs, and a build process built around genuine service and honest advice. In 2025 alone, ARW Homes took out Professional Builder of the Year at the Hotondo Homes National Conference, HIA Awards for Custom Built Home, Bathroom Design of the Year, and Outdoor Kitchen — a strong reflection of the standard behind every project they deliver.
Production Scope
- Full brand photography library — completed home interiors and exteriors across multiple builds
- Lifestyle photography capturing the ARW Homes client experience and finished living spaces
- Team and staff portraits for use across website, marketing collateral, and social media
- On-site construction photography
- 3x Television Commercials — produced, edited, graded, and submitted through ACMA classification for broadcast on the WIN Network
- Social media reels produced in multiple formats — 16:9 horizontal, 9:16 vertical, and 1:1 square — for web, Instagram, Facebook, and in-venue use
- All photo and video assets delivered in high resolution, low resolution, and web-optimised formats
Television Commercials
Social Media Reels
Photo Gallery
Outcome
ARW Homes now has a complete, broadcast-quality media library built to serve every channel they operate across — from WIN Network television to Instagram reels to their display home. The rebrand content positions the business accurately: a premium, award-winning local builder with the warmth and accessibility of a family operation.
For TDM, this project demonstrates full-service brand media production — photography, videography, TVC production with network classification, and multi-format social content delivered from a single coordinated engagement.
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