Project Type: Accommodation Promotional Video & Social Content
Client: Magnums Accommodation
Services: Videography · Content Creation · Multi-format Video Delivery
Location: Airlie Beach · Whitsundays · Queensland · Australia
Project Overview
TDM was engaged by Magnums Accommodation to produce a full promotional video suite showcasing their Airlie Beach property — a main 60-second brand video alongside a series of short-form social videos highlighting different aspects of the accommodation, plus a dedicated website banner version.
The brief called for content that captured the tropical feel of both Magnums and Airlie Beach itself, with careful pre-production planning around tides and weather to ensure the property was captured at its best. Deliverables were tailored across formats — from a long-form brand video through to bite-sized social content and a looping website hero banner.
About the Client
Magnums Accommodation is a well-known Airlie Beach property under the Australian Adventure Tourism Group, offering budget-friendly accommodation in the heart of the Whitsundays. Known for its central location, shared facilities, and laid-back tropical atmosphere, Magnums has long been a popular choice for travellers exploring the Whitsundays region.
Production Scope
- Main 60-second Magnums Unique Accommodation promotional video
- 15-second Ensuite Cabins social video
- 15-second Eco Theme social video
- 15-second Shared Facilities social video
- Dedicated 27-second website banner edit, designed to loop seamlessly with music
- Music and no-music versions delivered for flexible web use
- All videos finished in Magnums’ dark green brand colour
- Pre-production planning around tides and weather to capture the property at its best