Project Type: Brand Launch Photography & Videography
Client: SOLLOS
Services: Brand Photography · Videography · Drone & Aerial · Content Creation
Location: Whitsundays · Queensland · Australia
Project Overview
SOLLOS Brand Launch photography and video was produced by TDM for Australia’s first single-estate agave spirit, along with a construction update marking the breaking of ground on the brand’s new cellar door at its Whitsundays estate.
The brief covered two distinct pieces: a brand launch film introducing the SOLLOS range and bottle design, and a presenter-led project update capturing the cellar door construction milestone on location, combined with estate imagery and aerial cinematography.
Ahead of the shoot, TDM’s photographer and videographer worked directly with SOLLOS’ production manager and the Blue Sky Drinks Co. marketing team to build a vision board and lock in the visual concept for the day, then shot around optimal natural light alongside the estate’s head brewer and a mixologist, who prepared the drinks and layouts featured on camera. Founder Mick Spencer was on site throughout, and the team worked through multiple takes and dedicated audio capture for the two-camera video pieces.
About the Client
SOLLOS is Australia’s first single-estate agave spirit, produced by Blue Sky Drinks Co. on a 374-hectare estate roughly 45km from Airlie Beach in the Whitsundays. The property is home to more than 570,000 Blue Weber agave plants, first planted in 2020, with the range comprising Whitsundays Blanco, Reposado, and Añejo expressions. The brand’s cellar door, currently under construction, will give visitors a farm-to-glass experience directly on the estate where the agave is grown.
Production Scope
- Brand launch photography of the SOLLOS range, bottle design, and styled drinks
- Two-camera video production for the brand launch film, with dedicated audio capture
- Presenter-led video update documenting the cellar door construction milestone
- Estate imagery and aerial cinematography of the agave farm and construction site
- A broader stock photography and video library captured across the shoot for ongoing SOLLOS brand launch content
On Location
The shoot ran across half a day, timed around optimal natural light. Alongside the brand and product photography, TDM captured a wide library of stock imagery and video across the estate to support SOLLOS’ wider brand launch beyond the two hero pieces.
Videos
Photo Gallery
Outcome
SOLLOS now has a launch-ready media library covering the brand’s product range, bottle design, and cellar door construction milestone, plus a broader stock library to draw on as the brand launch continues to roll out.
For TDM, this project reflects close collaboration with a client’s marketing team from concept through to delivery — building a shared vision ahead of the shoot, then working with the estate’s own brewing and hospitality staff on the day to get product and lifestyle shots that match the brand.
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